Beauty

The YSL Beauty Hotel is Coming to New York and It Will Salvage Your Insta Feed

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As all fashion gurus know, New York Fashion week is right around the corner, and if you’re going to be in New York City, you’re probably wondering how you should spend your downtime between fashion shows, or — if we’re being more realistic — between fashion show live streams from the comfort of your own couch.

Well, thanks to YSL Beauty, we’ve got the perfect way for you to kill several hours, and it’s at the pop-up YSL Beauty Hotel that’ll be opening up on September 8-9 in SoHo.

That’s right, fam! The hotel will be set up in a townhouse and will span a whole five floors! According to Elle, “Each room will showcase YSL Beauty’s latest launches, including the Rouge Pur Couture The Slim lipstick and Zoë Kravitz’s new campaign for the classic Black Opium Eau de Parfum.” AHH!!

From the looks of it, there will be tons of neon lights, lots of cool art, and of course, tons of opportunities for you to take your Instagram game to the next level. We mean… there’s even an indoor pool and skee ball!

#yslbeautyhotel #yslbeautyhotelhk

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Clearly, we’re stoked for this pop-up to open, and what better time is there than during New York Fashion Week?! BRB, we’ve gotta start practicing our poses… NOW!

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