Description: Building on a commitment to provide customers with the best possible value, Stop & Shop has announced a new initiative that will double the number of sale items each week to help stretch every budget. Since the 2006 launch of the Value Improvement Program (VIP), Stop & Shop has consistently introduced more ways to help shoppers lower their grocery bills. Stop & Shop's new value initiative is designed to make it even easier for shoppers to access savings on thousands of additional items during these difficult economic times. The program launches as students head back to school, a time that is traditionally hard on families' checkbooks.
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