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The 5 Craziest Fan Theories About Taylor Swift’s Reputation Album

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UPDATE: Taylor Swift’s “Look What You Made Me Do” single is here!
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In case you were hiding out under a rock yesterday, the Internet shattered when Taylor Swift revealed the album name and cover art for her sixth studio album. But, seeing that nothing she does is coincidental, fans have dug up numerous theories as to the secret messages hidden behind her album cover, examining everything from Tay’s attire to the album’s font style. So let’s channel our inner Detective Olivia Benson and get to digging:


1. First thing’s first, if you know anything about Taylor, it’s that her favorite number is 13. That being said, many fans are diving deeper into the album’s release date: 11/10/2017. If you separate each of those numbers and add them all together, you’ll get 13 (1+1+1+0+2+0+1+7=13). Oh, but it doesn’t stop there.

What may be the most farfetched bit of arithmetic yet comes when you calculate the number of days between 1989‘s release and Reputation‘s. 1989 was released on October 27, 2014 and Reputation will be released on November 10, 2017. The number in between those days is 1,110 a.k.a. 11/10 a.k.a. November 10th. MIND. BLOWN.


2. The next bit of evidence comes as many fans were quick to notice the all-too-familiar font choice of Reputation. It’s no question Taylor may be throwing some shade toward the Kanye WestKim Kardashian debacle that occurred last year, but many think she’s also throwing a hint of subtle shade at the font of Kanye’s Saint Pablo Tour merch. One Twitter user posted the two photos side by side, and the resemblance is quiet uncanny:

3. However, some were quick to come to Tay’s defense in creating their own theory that the font is actually that of the New York Times, in which she’s alluding to the mantra of “fake news” in the press:


4. Next comes Taylor’s attire, preferably her chain choker necklace. Oh yeah, we’re going there. Many found the chain and its tightness around her neck to be a visual representation of her constantly being “strangled by the hate,” as one fan further proved this theory via Tumblr:

http://where-my-nightmares-hide.tumblr.com/post/164528408778/this-its-a-tight-choker-like-how-she-was-being

Aside from Tay’s choker, another Tumblr user was quick to notice her torn sweater, giving it meaning that she’s been torn apart by the world for years:

http://in-her-wildest-dreams.tumblr.com/post/164527792381/and-how-a-bit-of-her-shirt-is-ripped-because-shes


But while we’re on the subject of Taylor’s sweater, many also used the cover in its entirety as a dig toward Kim & Kanye. Allegations began flooding in that Tay’s sweater looks like a Yeezy sweater, and that the wet hair is symbolic of Kim’s iconic effortless wet-hair looks in the past:

So excited for tonight's KKW BEAUTY launch event!

A post shared by Kim Kardashian West (@kimkardashian) on


5. But going back to the album’s artwork, the fifth and final theory comes as fans have pointed out that Taylor hasn’t fully faced forward in an album since her very first self-titled album back in 2006. Some are taking this as a sign of defiance, saying that she’s done hiding from the public, but some are running with the fact that half of her face is covered by newspaper print for this exact reason:

http://youareinlove.tumblr.com/post/164546662182/okay-but-this-so-damn-accurate

So there you have it. If these theories don’t freak you out as to how strategic Queen Taylor actually is, then perhaps you’ll just wait until the album’s release on November 10.

Until then…