Taylor Swift’s Lucky Number 13 Proves to Be the Opposite in New Lawsuit
Everyone and their mother knows that Taylor Swift's lucky number is 13. She once said of its significance, "I was born on the 13th. I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first #1 song had a 13-second intro. Every time I've won an award, I've been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. Basically whenever a 13 comes up in my life, it's a good thing." But that certainly isn't the case in the latest lawsuit filed against the 24-year-old…
According to The Wrap, the "I Knew You Were Trouble" singer's been hit with a suit by Blue Sphere, Inc., which does business as Lucky 13, for trademark infringement, trademark dilution, unfair competition and other counts. "The suit alleges that Swift began to do harm to Lucky 13's brand in March 2012, when she began to market and sell clothing bearing the phrase 'Lucky 13' without requesting permission or securing a license."
The suit reads, "Swift's conduct has been and will continue to be malicious, fraudulent, deliberate, willfull, intentional, and in disregard of Plaintiffs' intellectual property rights," adding that the number's use "undeniably and squarely fits within the exact same consumer demographic" the company markets and sells to.
Although no specific number was released, the brand seeks "injunctive relief, Swift's profits, Lucky 13's lost profits and damages."
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