Taylor Swift’s “Delicate” Music Video Under Fire for Ripping Off Perfume Ad
We promise you’re gonna think twice about Taylor Swift‘s “Delicate” music video after seeing this KENZO perfume ad that looks scarily similar…
So, here’s Taylor’s video for “Delicate” (which you’ve probably already seen 50 times at this point, but what’s one more?):
And here’s an ad that perfume company KENZO Paris put out in 2016, starring The Leftovers actress Margaret Qualley:
Crazy, right? Twitter was quick to point out the similarities between Taylor’s “Delicate” video and KENZO’s “KENZO World 2016” fragrance ad. As you can see, the latter is a three-minute short film directed by renowned director Spike Jonze. The perfume ad sees a discontent young star break away from a fancy event, make funny faces and then frantically dance around a gorgeous lobby. On the other hand, “Delicate” sees a discontent young star break away from a fancy event, make funny faces and then frantically dance around a gorgeous lobby. Wait, what?
It’s not just in style, tone, and choreography that the videos are eerily similar — both visuals also feature supernatural elements, too. For example, in “Delicate,” Taylor becomes mysteriously invisible to the public and eventually ends at a dive bar called the Golden Gopher. Similarly, the KENZO film sees its starlet shoot lasers out of her fingers and do stunts, all ending when she climactically jumps through a floral eyeball.
What doesn’t help Taylor’s copycat case is the fact that her video director, Joseph Kahn, has been accused of borrowing concepts from Spike Jonze multiple times in the past. Joseph, who is generally outspoken on social media, hasn’t addressed the controversy so far, but we have a feeling that this scandal isn’t going away anytime soon. It’s possible that Taylor never saw the perfume ad and agreed to the video concept without any prior knowledge of the Spike Jonze short film, but the other creatives involved will surely have a lot of explaining to do to Miss Swift once she gets wind of this…