Target’s Releasing 150 New Beauty Products and the Inclusivity is Real

By  | 

Look… we know that shopping at Target can be dangerous. Usually, you walk in needing one thing, and you walk out with about 20 other things that you never knew you needed. And while we understand the struggle, we’re here to tell you it’s about to get a lot harder. Why? Because Target just added an additional eight beauty brands to their shelves, and do you want to know the best part? They’re diverse AF!

That’s right, ladies and gents! Target just announced more than 150 new beauty products made for medium-to-dark skin tones, and we are absolutely LOVING the inclusivity! All of the new products were created by diverse women, which means that women everywhere will be able to find the perfect products to fit their needs… FINALLY!

The new brands set to hit shelves include Coloured Raine, EveryHue Beauty, Haley’s, Hue Noir, The Lip Bar, Reina Rebelde, Makeup Geek and Violet Voss, which, up until now, have only been available online. The wide range of new products will include lipstick, eyeshadow, highlighter, blush, bronzer, concealer, and, of course, foundation. But, get this… there will be more than 60 new shades of foundation! We told you they weren’t playing around!

So, when can you finally shop these amazing and diverse products? Although they are currently available online, the new makeup will officially hit the shelves on May 20th. We can’t wait!