Selena Gomez Dream Out Loud Twitter Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.

Promotion Description: The Selena Gomez Dream Out Loud Collection Sweepstakes (“Sweepstakes”) begins on December 14, 2011 at 12:00 Noon Eastern Time (“ET”) and ends on December 21, 2011 at 12:00 Noon ET (the “Promotion Period”). By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Alloy Marketing and Promotions, LLC d/b/a AMP Agency (“Sponsor”), which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of entries and the overall administration of the Sweepstakes. Entrants should look solely to Sponsor with any questions, comments or problems related to the Sweepstakes.

Eligibility: Open only to legal residents of the fifty (50) United States and the District of Columbia who are 18 to 34 years of age. Void in Puerto Rico, Guam, the U.S. Virgin Islands, and where prohibited by law. (collectively, the “Promotion Entities”), and members of their immediate families and/or persons living in the same household as such persons, are ineligible to enter the Sweepstakes or win a prize.

Online Entry: Enter the Sweepstakes during the Promotion Periods by going to www.twitter.com/teen aka @Teen and sending the following message to @Teen: “ Wanna win a $50 gift certificate for @SelenaGomez Dream Out Loud collection? Of course you do! Just tweet this message to be entered to win!” (the “Message”). Entry requires signing up for a Twitter account through www.twitter.com and you will be asked to provide your Twitter username. As of the start of the Promotion Period, there is no charge for a Twitter account. If you are a first time visitor to Twitter, you will be prompted to complete the on-screen registration form. Registration is a one-time requirement. If you are a returning visitor, you will be prompted to log-in using your e-mail address. Limit of one (1) entry per person and/or per Twitter account per day. All entries must be made by the end of the Promotion Period in order to participate. Sponsor’s database clock will be the official time keeper for this Sweepstakes. Sponsor has no control over the data practices and data collection of Twitter.

In addition to these Official Rules, you agree to be bound by Twitter Terms of Use and the terms of Twitter’s privacy policy, both of which are incorporated as part of these Official Rules. Twitter is not a sponsor or participant in this Sweepstakes and makes no endorsement, either express or implied, in connection with this Sweepstakes. Twitter and the Twitter logos are trademarks of Twitter. All rights reserved.

Automated or robotic entries submitted by individuals or organizations will be disqualified. Internet entry must be made by the entrant and only as set forth above. You may not utilize the Message for any purpose except to enter the Sweepstakes.

Winner Selection: The potential winners of the Sweepstakes will be selected in a random drawing from among all eligible entries received throughout the Promotion Period. The random drawing will be conducted on or about December 21, 2011 by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible entries received. Winners will be notified by a Twitter direct message immediately after the random drawing. Potential winners must accept a prize by replying to the Twitter direct message or other Sponsor-designated method within one (1) hour of notification and must provide his/her full name, age and address when requested by Sponsor, for the purpose of establishing eligibility and administering the Sweepstakes. Sponsor is not responsible, and may disqualify an entrant, if the entrant’s email or Twitter interface does not work or is changed. Any winner notification not responded to or returned as undeliverable may result in prize forfeiture and an alternate winner shall be selected. If a potential winner is ineligible to win a Sweepstakes prize, does not comply with the acceptance requirements above or is otherwise in violation of these Official Rules, then such winner will be disqualified and an alternate winner may be selected from the remaining eligible entrants. No substitution or transfer of a prize is permitted except by Sponsor.

Prize:

Two (2) Grand Prize winners will receive one (1) $50 KMart gift card to purchase Selena Gomez’s Dream Out Loud Collection. Approximate Retail Value of the prize is $50.00.

TOTAL APPROXIMATE RETAIL VALUE FOR ALL PRIZES: $100.00.

Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in part, for any reason. Alloy makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may apply. Alloy will not replace any lost or stolen prize items.

General Conditions: The Sweepstakes is governed by the laws of the United States and the State of New York. All federal, state and local laws and regulations apply. Prize will only be awarded and/or delivered to addresses within the United States. All federal, state and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. Failure to comply with the Official Rules will result in forfeiture of the prize. If prize is forfeited, an additional drawing at random from eligible entries may be made to determine a winner. Except where prohibited by law, each winner (and parent/legal guardian if winner is a minor) grants (and agrees to confirm that grant in writing) permission for the Promotion Entities, their advertising and promotional agencies, and those acting under its authority to use such winner’s name, photograph, voice and/or likeness, for advertising and/or publicity purposes in all media now known or hereafter discovered, worldwide and on the world wide web, without notice, review, approval, or additional compensation.

Release of Liability: By acceptance of a prize, winner agrees that the Promotion Entities will have no liability whatsoever for, and shall be held harmless by winner, against, any and all liability for injuries, loss or damage of any kind to persons, including death, or property damage resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize, participation in this promotion, or while traveling to, preparing for or participating in any Sweepstakes-related activity. The Promotion Entities expressly disclaim any responsibility or liability for injury or loss to any person or property in connection with the prizes awarded. Entrants agree to indemnify Sponsor for any unauthorized use or misuse of or modification to the Prize.

Conduct: Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be tampering with the entry processor the operations to any of the Sweepstakes or the Sweepstakes Site; to be acting in violation of the Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. ALLOY’S FAILURE TO ENFORCE ANY TERM OF THESE OFFICIAL RULES SHALL NOT CONSTITUTE A WAIVER OF THAT PROVISION.

Limitation of Liability: Sponsor is not responsible for any incorrect or inaccurate information, whether caused by entrants, website users, mobile handset users, or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of submissions or in the administration of the Sweepstakes. Sponsor assumes no responsibility for any misdirected, late, undeliverable or lost mail, or any error, omission, interruption, deletion, defect, delay of operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries or any part of the Sweepstakes. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to entrant’s or any other person’s computer related to or resulting from participating downloading materials in the Sweepstakes. Sponsor is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. In such event, Sponsor may, in its sole discretion, perform the random drawing from among all eligible entries received prior to or after such cancellation, suspension, or modification. In the event of a dispute concerning who registered online to participate in the Sweepstakes, the registration will be declared to have been made by the authorized account holder of the Twitter account and who is defined as the natural person who is assigned to an email address by an internet provider, online service provider, or other organization (e.g., business, education institution, etc.) that is responsible for assigning email addresses for the domain associated with the email address utilized to register for Twitter. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address. If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.

Winner’s List: To obtain a copy of any legally required winners list or a copy of the Official Rules, send the applicable request and a self-addresses, stamped, #10 envelope to Selena Gomez Dream Out Loud Collection Sweepstakes c/o Alloy Marketing and Promotions, LLC 151 W. 26th St. 9th FL, New York, NY 10001. Request must be received no later than January 1, 2012, for the name of the winner and, by the end of the promotion, for a copy of the rules. Vermont residents may omit return postage for Official Rules requests.

Sponsor: The Sweepstakes is sponsored by Alloy Marketing and Promotions, 151 W. 26th St. 9th Fl., New York, NY 10001.LLC.

Posting code: 031011063011