Rihanna Slams Snapchat for Insensitive Ad Involving Her & Chris Brown
Trust Rihanna to put an entire app to SHAME.
If you didn’t hear, Snapchat recently put out an ad for its “Would You Rather” game that asked users:
Yeah, that’s an actual thing that the company had made and put on the app. Hundreds of users took to social media to complain about the tone-deaf ad, which is obviously incredibly offensive because of the domestic violence incident that took place between Rihanna and Chris Brown in 2009. As we can all unfortunately recall, Chris had punched his then-girlfriend in a car and left her bloodied and bruised.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
So cut to this week, and Snapchat is getting a ton of heat for the “Would You Rather” ad, and rightly so. Snapchat DID issue an apology for the graphic, saying, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry this happened.”
But that apology didn’t suffice for many users, including Rihanna herself. The singer shared the following statement on Instagram over the controversy: “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down! Shame on you. Throw the whole app-oligy away.”
Rihanna slams Snapchat for insensitive ad that joked about domestic abuse: “Throw the whole app away!” pic.twitter.com/gTSlDzpF64
— Pop Crave (@PopCrave) March 15, 2018
Chris Brown’s lawyer also made a statement blasting Snapchat, simply saying, “They should change their name from Snapchat to Tone Deaf.”
Hopefully, all the backlash combined with RiRi personally slamming the app herself will prevent this sort of thing from happening again, because this was beyond bad. And if the Snapchat execs are looking for some way to redeem themselves, might we suggest a HEFTY donation to support victims of domestic violence? That would certainly be a start.