Find the One Direction #LWWYBooth & Win a Chance to See 1D!

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Cool contest alert: One Direction (well, the 1D management team anyway) came up with a way to put the band’s Take Me Home album cover art prop (pictured left for reference) to good use. In their latest creative marketing tactic, fans in the biggest cities across the United States were asked to find the “Live While We’re Young” phone booth — or #LWWYbooth, as it’s called on Twitter — take a picture on Instagram in/around it, and enter for a chance to gain access to the British/Irish lads’ New York City concert in December of this year.

The four cities chosen: Dallas, Chicago, Los Angeles and, of course, NYC. But even if you’re not physically from one of those places, you can still locate the landmarks via Foursquare. (Using all forms of social media. So smart!) Here were some of the top finds we’ve seen on Twitter so far:

If you plan on entering, now’s the time. The winner will be selected (randomly) from the entries received “on or about October 1, 2012” — which means today! For more details, visit

Obviously, this isn’t the only One Direction news we need to discuss. Because if you’ve been paying attention to the calendar, then you should know that October 1 is also the release of “Live While We’re Young” (despite its leak a couple weeks ago, which gave us these hilarious GIFs and tweets). If you’re want to digitally download it legally, you can get it on iTunes now.

Check Out the Best One Direction Nail Art!