Fashion

CONFIRMED: One Direction to Launch Own Fragrance in Fall 2013

By  | 

Bambi Awards

When we first heard speculation that One Direction might be releasing a fragrance a la Justin Bieber, Taylor Swift, Selena Gomez, etc. we couldn’t help but cross our fingers that the news would be confirmed. Well, good news, Directioners — the Eau de la 1D is officially a go!

This morning, the band’s official Facebook page posted the following status to confirm what everyone was hoping for. It read: “BIG NEWS DIRECTIONERS! A 1D fragrance is on the way! Niall says: We’ve been discussing it for quite a while… we really can’t wait to hear what our fans think!” 1DHQ x”



WWD reports that the guys have signed a licensing deal with Olivann Beauty and the fragrance will hit department stores next fall. And, while that may seem like forever away (ehh, it kinda is), more details about the scent will be released in early 2013 to hold everyone over.

So, what will the fragrance smell like? What should they call it? Let us know your thoughts in the comments below or on the One Direction message board!

1D Makes History With Take Me Home!