Why This Hot New Musician Stayed Away From YouTube… Until Now

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Although Nick Hissom is just breaking into the music industry, he isn’t new to being in the public eye. The 23-year-old has just released a new single, “Where You Are,” off of his debut EP, but already has a strong fan following thanks to his successful modeling career… oh, and his famous YouTube friends.

But since the British-born cutie claims Alexa Losey, Caspar Lee and Joe Sugg as a few of his besties, you’re probably wondering why you’ve never spotted him in any of their YT vids. Well, we sat down with Nick for an adorbs lunch and he gave as all the dirt on the YouTube community, his upcoming music and tons more!

“Before my music was out, I didn’t want to be overly visible on YouTube,” he told us about why he stayed out of his friends’ spotlight. “There is a big stigma against YouTube musicians. It’s very hard to get radio play and to have a mainstream pop song; very few people have done it. Despite their fans and being at a high level, only Shawn Mendes and Troye Sivan have really made it, but a lot more have tried. I had to be conscience of that.”

Not being involved in what his friends were doing could be tough, but Nick believes that it helped him be able to make a name for himself om his own and create a fan base based on his music, not his friends. Even though he’s super young, Nick has been chasing his dream since he was young and is gaining traction.

“I thought about what I wanted to do with my life and realized I wanted to impact the most amount of people possible in the most meaningful way, and for me that was music. Everyone identifies with the music and relates to it; I wanted to connect with people on a deeper level. Great songs are memories for some people, so I started writing music in my college dorm. I just woke up one day and thought, ‘I’m just going to go for it.’ And that’s always been my philosophy; I’m just going to keep trying until it works.”

But how did Nick become besties with some of our fave social media stars in the first place? It was all thanks to a lunch date.

“There was this friend of mine that I kept rescheduling with and he was like, ‘can we finally meet up? I’m going to have my friend with me,’ and he brought to lunch Caspar Lee. He’s one of my good friends now, an awesome guy who I absolutely adore. I was actually just with him, we went to Coachella this year.”

Good drinks, better people

A photo posted by Nick Hissom (@nickhissom) on

Although the two boys never even heard of each other, they immediately hit it off, the the South African man eventually invited the UPENN grad to the biggest YT event of the year — Playlist Live.

“He called me out of the blue and was like, ‘hey, I’m doing this big YouTube convention in Orlando; you should come!’ So I went down there and we had this huge room and I was like, ‘hey, lets throw a party because I don’t know anyone here.’ So we threw a big party at Playlist and everyone came, and in that weekend I literally met the whole industry because they all are part of that community.”

As we mentioned before, the singer dabbled in modeling in the past (he was even friends with Gigi Hadid before she became one of the biggest supermodels in the world), and while that isn’t necessarily his passion, he says it really helped him be successful in Hollywood.

“You had to learn to comfortable in your own skin,” he revealed. “In the first three months I heard, ‘I don’t like your eyes,’ or ‘you don’t look the part,’ and things like that. But you realize that it’s nothing personal and it’s just about your face and how you look. So it’s easier to take criticism and rejection now as an artist.”

Now that Nick’s music career is setting off, he is more open to making appearances on his friends’ channels, and they’re just as supportive of him as his is to them. “Now I’m a lot more visible and when it comes to being on their main channel and doing skits and games, I’ll probably start doing that in the month of June,” he spilled.

Ever the man of his word, Nick actually JUST appeared in his first-ever legit YT video on his bestie Alexa’s channel, and we have a feeling we’ll be seeing a lot more of him on the site and in the music world in the months to come.

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