Music

Move Over VMAs! Meet MTV’s Latest, Greatest Awards Show

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The VMAs are so 2010. MTV is launching a brand new award show that, unlike this year’s Oscars, won’t put us to sleep within 10 minutes. MTV’s O Music Awards is a new Web-based awards show that celebrates “digital music,” which counts everything from mp3s and websites to Justin Bieber as nominees.

So what does the “O” stand for?

Well, we don’t know what the “O” stands for, and neither do they.



“The O in O Music Awards has been purposely left open to interpretation to generate a reaction and spur conversation, and can stand for any myriad of words that the audience can choose from that captures the essence of the show in their minds such as open, ongoing, online among countless others,” MTV said in a statement. Um, okay.

Categories include Innovative Music Video, Fan Army FTW, Must Follow Artist on Twitter, NSFW Music Video, Most Viral Dance, Best Independent Music Blog, Best Animal Performance, Favorite Eff Yeah Tumblr and more.

Nominated artists include Kanye West, Nicki Minaj, Lady Gaga… and Justin Bieber, duh.



Follow @MTVOMA (and @Teen!) on Twitter for deets.