Madison Beer Accuses Kylie Jenner of Stealing Her Idea for New Eyeshadow

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The Purple Palette is the latest addition to Kylie Cosmetics‘ successful collection of Kyshadows, created by none other than Kylie Jenner. But according to Madison Beer, the 20-year-old actually STOLE the idea for the new makeup product from her and completely dismissed a collaboration.

Just days after the Life of Kylie star released the Purple Palette, the “Dead” singer started making some digs on social media.

“When people fully steal your idea & what they come out with was supposed to be a collab… WACK,” she wrote on Instagram along with a snake Emoji.

Madison also posted two old pictures of herself wearing purple eye with a few side-eye Emojis on Twitter.

MB also unfollowed her once-friend on Instagram.

This isn’t the first time Kylie was accused of ripping off someone else to make a profit, however. The reality television queen was sued by Vlada Haggerty after she allegedly copied the makeup artist’s work to promote Kylie Cosmetics’ 2016 Holiday Collection. KJ ultimately avoided the lawsuit by posting Vlada’s original images on her Instagram page with the proper credit.

Several months later, founder of PluggedNYC Tizita Balemlay showed screenshots of the youngest member of the KarJenner clan asking for custom camouflage ensembles from her store shortly before she launched her own collection of matching camo sets.

KJ also faced criticism for making her Kyshadow Bronze Palette extremely similar to YouTube beauty guru Shannon “Shaaanxo” Harris‘ eyeshadow palette creation with BH Cosmetics that came out months before.

All we can say is — yikes. Kylie has not yet commented on Madison’s allegations, which have since been deleted from her social media pages.

Here’s a more in-depth look