Lauren Jauregui Slams Dove’s “Pathetic Apology” After Racist Ad
Unless you’ve been living under a rock for the past few days, you’ve probably seen Dove’s INCREDIBLY problematic ad that’s been deemed racist by millions of people. If you’re not sure what we’re talking about, the advertisement basically shows a dark-skinned woman taking off her shirt to reveal a light-skinned woman, who removes her own top to put a different woman of color on display.
Many people took this advertisement to mean that light-skinned people are “clean,” while people with dark skin tones are “dirty,” which is a narrative many ad companies used in the late 1880s to early 1900s to sell soap.
the racist dove ad is a continuation of a long history of racist soap advertising pic.twitter.com/nO7iDT7dxH
— /kaw·reɪdʒ/ (@kawrage) October 8, 2017
Dove quickly realized that selling body wash using a video with racist tones was CLEARLY not a good idea, and quickly pulled the advertisement and issued an apology.
“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully,” the brand later tweeted. “We deeply regret the offense it caused.”
Lauren Jauregui did not find the apology to be very heartfelt or valid, however, and she SLAMMED the company even further.
The Fifth Harmony singer wrote back, “I wanna know what it was SUPPOSED to do for women of color though. It was purely racist. There’s no debate and this is a pathetic apology.”
I wanna know what it was SUPPOSED to do for women of color though. It was purely racist. There's no debate and this is a pathetic apology. https://t.co/iM7MOAEToi
— Lauren Jauregui (@LaurenJauregui) October 9, 2017
Just a few hours ago, Dove wrote a longer explanation about their intention, which apparently “was intended to convey that Dove body wash is for every woman and be a celebration of diversity.”
— Dove (@Dove) October 9, 2017
Whatever you do, do NOT mess with Lauren Jauregui!
Sadly, these celebs were forced to stand up against racist comments on social media:
The Fifth Harmony singer is the most recent star to leave social media due to horrific racist comments. In an empowering and heartbreaking message to her fans, Normani explained that she has been "racially cyber-bullied with tweets and pictures so horrific and racially charged that [she] can't subject [herself] any longer to the hate." Mani hasn't been active on Twitter since, even though she has "nothing but love for everyone, even [the] haters." As horrible as the situation is, it was so wonderful to see the overwhelming love and support for the 20-year-old in the aftermath.