Kim Kardashian Under Fire for Limited Shade Range in KKW Beauty Concealer
You’d think after Rihanna came around and slayed the makeup industry with one of the most inclusive brands of all time, Fenty Beauty, other companies would take note and be sure to release products in an abundance of shades. But apparently, this is not the case.
Kim Kardashian is expanding her KKW Beauty brand with concealers and setting powders, but unfortunately she didn’t learn from the Tarte Cosmetics Shape Tape Foundation scandal and decided 16 shades is enough. Spoiler alert: it’s not.
The 37-year-old basically started the trend of having a light under-eye area and her liquid concealers are something fans have been waiting for for quite some time. When she finally announced that the product would be available for purchase on March 23 and started posting promotional images, however, supporters couldn’t help but notice there is a serious lack of shade options for people with dark skin tones. Of the 16 shades, most are suited for those with light-to-medium skin colors. There are MAYBE three or four that could work for people of color and that’s BEYOND problematic.
love you kim but it’s sad that it took rihanna for people to realize that women come in all shades
— tyrant (@justinmenla) March 13, 2018
10 for white people, 2 for mixed race and 4, for kind of black. Issa fail. pic.twitter.com/uG0zr7hfBp
— Kreme DeLa Kreme (@LoveKenya) March 14, 2018
what a wide variety of shades pic.twitter.com/b9ROUxUHA6
— emma (@enoelaniallen) March 13, 2018
What these brands that force being diverse (like KKW Beauty) need to realise is just having a diverse campaign doesn’t make you diverse. The inclusivity needs to show in your products/services before the campaign. Brands really think we can’t tell when they’re forcing it lol.
— MANNY (@THECLASSICMANNY) March 17, 2018
me @ kkw beauty's concealer shade range pic.twitter.com/S1dwpqQLQB
— Paula (@pczalazar) March 16, 2018
I’m not being funny yh but is this was KKW Beauty calls a diverse shade range? It’s literally so many variations of tan then some next jumps to brown pic.twitter.com/NKOWwB7cne
— you f*cking look like luther vandross (@sheixx_) March 15, 2018
That shade range is pathetic sis
— jake jaxon (@whoisjakejaxon) March 13, 2018
When Kylie Jenner‘s beauty brand, Kylie Cosmetics, came out with concealers, for example, people were super excited because there were 30 shades, including many options for those with dark skin, at launch. Sure, they were released shortly after Fenty Beauty debuted and the entire makeup industry was raving about the ample shade options, but this should not be a trend that dies out! Inclusivity is essential, people.