These Posts Perfectly Describe That Tone-Deaf Kendall Jenner Pepsi Ad
UPDATE: Less than 24 hours later, Pepsi pulled the ad.
Pepsi's statement. pic.twitter.com/ge8uMcamGa
— Jennifer Maloney (@maloneyfiles) April 5, 2017
Kendall Jenner‘s endured her fair share of backlash, causing controversy for wearing cornrows (more than once, mind you), texting during a moment of silence for shooting victim Michael Brown and other, similar offenses. So, you’d at least think that her reps (re: Kris Jenner) would pay closer attention to her actions… but that’s so NOT the case.
Along with Pepsi, the 21-year-old supermodel pulled a stunt so tone deaf, we’re still shocked it came to fruition. Here it is for your viewing (dis)pleasure:
It’s Pepsi’s “Live for Now Moments Anthem,” featuring KJ, to the tune of “Lions” by Skip Marley. The Keeping Up with the Kardashians star is depicted joining the resistance, handing a can of Pepsi to a cop amid a protest — this causes cheers from the crowd. “Live bolder, live louder, live for now” is then displayed aross the screen before the ad comes to a close. Umm… what?
If you’ll remember, like Kendall, Ieshia Evans tried to approach police during a 2016 protest. The reaction was not the same at all:
— BD_PR (@Brittany_AD) April 5, 2017
Naturally, the Internet is outraged by the advertisement:
Pepsi's new ad featuring Kendall Jenner at a protest with police and young POCs has everyone like ? pic.twitter.com/EdyOmqq4f0
— AJ+ (@ajplus) April 4, 2017
This whole issue could've been avoided ??♂️ #Pepsi #PepsiBeKnowing
Pepsi has already responded to the negative reactions, saying, “The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”
Huh, you know, that doesn’t look like an apology. Like we said, TONE DEAF.
Unfortunately, a lot of celebrities are unintentionally racist: