Jeffree Star is Donating All Money Made From One Business Deal to LGBT Center

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Jeffree Star may be problematic, but he’s definitely consistent. The 31-year-old has, since the very beginning of his YouTube career, never used an affiliate link for any brand, even his own, because he didn’t want fans to think his opinions were biased in any way. The beauty guru recently had a change of heart and announced that he’d be offering viewers a discount code for Jouer Cosmetics, but he’s still sticking to his guns about not letting brand affiliation sway his opinions.

“I asked Jouer if I could donate all the money that I’m making from the code to a charity,” he explained.

The company was, of course, on board with his plan, so the YouTuber decided to give 100 percent of any profits earned from the affiliate link “to a charity that [he] believe[s] in” — the Los Angeles LGBT Center.

According to the Center’s website, it has, “since 1969…cared for, championed, and celebrated LGBT individuals and families in Los Angeles and beyond.”

“We are an unstoppable force in the fight against bigotry and the struggle to build a better world, a world in which LGBT people can be healthy, equal, and complete members of society.”

You can watch Jeffree explain his decision in the video below:

Normally we aren’t fans of YT stars who suddenly go against what they once stood for, but we give JS major kudos for being so generous to an amazing cause.

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