Celebrities

We Went to the Jake Paul NYC Pop-Up Shop & It’s Every Team 10 Fan’s Dream

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’tis the season for pop-up shops!

Last month, we visited Taylor Swift‘s pop-up shop in New York City, in celebration of her latest album, Reputation, and it was LIT. This week, we had quite the different pop-up shop experience… but we can safely say that it was equally lit. C’mon, how could it not be? It was all about the guy who invented “Litmas!” That’s right, folks — Jake Paul.

jake paul pop up shop

Clevver

From Friday, December 8 through Sunday, December 10, Team 10 took over SIR Stage37 in NYC. So you can bet that basically every child/tween/teen (and parent) from the Tri-State Area (and beyond!) turned up for the chance to snag merchandise, take pictures, listen to Team 10’s new holiday music and potentially meet their YouTube idol(s), regardless of the chilly weather.

jake paul pop up shop

Courtesy of Jake Paul

Considering that JP’s Los Angeles pop-up shop was shut down due to “too many people,” it’s not at all surprising to us to see the massive turnout, even in the frigid temperature. But, according to Jake, he continues to be amazed by the fandom.

“I’m always shocked by how hyped everyone is. Like, they were just chanting my name,” he told Clevver, exclusively. “Like, I’ll go days without seeing fans or something like that, then we show up here… I’ll never get used to it, I don’t think.”

jake paul pop up shop

Courtesy of Jake Paul

You may know the Disney Channel alum for the dramatic headlines he frequents or the prank videos he posts on his YT channel, but when asked why he believes the fans (a.k.a. Jake Paulers) tune in every day bro, he said, “I think the #1 thing is entertainment, in general. Whether I’m making someone laugh or whether they want to be a part of my day or just watching what we’re doing, what other kids in the world are doing… overall, just entertainment.”

And, fortunately, Jake’s uses his star power for good. He turned his pop-up shop into a three-day toy drive, with Team 10 members, including Nick Crompton, encouraging attendees to donate unwrapped toys so they can give them to kids in need:


jake paul pop up shop

Courtesy of Jake Paul

He really does love kids — and, clearly, kids love him back. (Just look at me with Jake and one particular young Pauler.)

jake paul pop up shop

Clevver


So, how does someone join Team 10? After all, it’s every Pauler’s dream! Welp, it’s not easy. In Justin Roberts‘ case, Jakey said they were “friends already,” so it was an easy transition to go from “Freshman to a member of Team 10.”

Oh well, a kid can dream… and at least there’s plenty of merchandise for you to cry into pretend like you’re actually in Team 10. If you didn’t get a chance to snag any for yourself at one of the pop-up shops, click here for your opportunity. Here’s what was available for the attendees:

jake paul pop up shop

Clevver

Oh! FYI, for those who wanted to know, we spoke to Jake about Vine 2, and it doesn’t seem like he’ll be making his return to the platform that originally shot him and his brother, Logan Paul, to stardom. “Vine is dead,” he told us. Merp.

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