H&M is Launching a Modest Clothing Line in an Effort to be More Inclusive

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Wow, you guys! Get your credit cards ready because on May 3rd (A.K.A. TOMORROW), clothing brand H&M will be launching a whole new collection, and this time, everything in the collection will be modest. Interesting!

That’s right! H&M’s new line is called the LTD Collection, and it’ll be the brand’s first real attempt at conquering the demand for modest fashion, whether it be for work, religious purposes, or if you simply prefer to be more covered up! How cool is that?

When speaking to Glamour about the new collection, Pernilla Vohlfahrt, Head of Design at H&M said, “Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets where we operate. We want to be able to offer something for everyone.” NGL, though, not only are the new pieces modest, but they’re also beautiful! Take a look:

… and that’s not even all of it!

If you’re looking to get your hands on some of the clothing in this collection, you can do so by ordering online. The LTD Collection will be exclusive to the brand’s website, but if you’re a pro-online shopper, it shouldn’t be much of an issue. Good job, H&M! This looks awesome!