Fashion

Froot Loops — Yes, Your Favorite Cereal — Now Has a Clothing Line

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Last week, Ziploc announced a collection of accessories. Before that, the Polaroid x Puma collaboration left us shook. Now, it’s Kellogg’s that’s making a Froot Loops clothing line and yes, we’re 100% serious. Your favorite cereal brand just released a fashion collection and we have the fruit-inspired pics to prove it.

Earlier today, Kellogg’s announced that it has partnered with U.K.-based fashion pioneer AWAYTOMARS to release a limited edition Froot Loops clothing line. From shoes to shirts to dresses and everything in between, the brand really thought of everything when creating its designs. And in true Froot Loops spirit, each piece is bursting with color.

froot loops fashion collection

AWAYTOMARS/Froot Loops

froot loops fashion collection

AWAYTOMARS/Froot Loops

Froot loops fashion collection

AWAYTOMARS/Froot Loops

According to AWAYTOMARS’ official website, “‘Whatever Froots Your Loops’ is about being true to yourself and bringing joy and fulfillment to your everyday life. From staying up late to watch meteor showers to turning your spare room into an art studio, we all have different things that inspire us. So don’t be afraid to show your true colors, find your inspiration and show the world ‘Whatever Froots Your Loops.'”

Clearly, we’re SHOOKETH. We honestly never thought a Froot Loops fashion collection could happen so, TBH, we don’t know how to react… and neither does the internet.

What do you think of the collection? Will you be adding some Froot Loops clothing items into your back-to-school wardrobe? If you’re feeling daring and maybe a little fruity, you can purchase the items online or in the Kellogg’s store in New York City

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