Fashion

Emma Watson Endorsed Skin Whitening 3 Years Ago, But Fans Are Pissed NOW

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Emma Watson is one of the most outspoken young celebrities of today’s day and age. She stands tall against sexist interview questions, acknowledges others’ feminist achievements (albeit, with some backlash) and calls to involve the male population in promoting gender equality via HeForShe. Nevertheless, her success in the area of feminism is currently being torn to shreds, as an old advertisement recently resurfaced, leading many to believe that she only supports white women, not all females.

From 2011-2013, the now-25-year-old actress was the face of Lancome’s Blanc Expert line overseas. Here’s one of her commercials, which was released in Asia:



While the product’s purpose is to be a spot eraser, which is meant to correct pigment problems such as sunspots and acne scars, many took the “No. 1 Whitening Serum in Asia” and “dissolve melanin” translations to mean that the Harry Potter alum was endorsing lighter skin:





Reps for Lancome addressed the controversy, saying, “Blanc Expert was created by Lancôme 20 years ago. It helps brighten, even skin tone and provides a healthy-looking complexion. This kind of product, proposed by every brand, is an essential part of Asian women’s beauty routines.”

While Emma herself has yet to respond to the delayed backlash, her own representation took care to explain, “Many artists often have limited control of how their image is used once an endorsement contract is signed. I cannot comment on my client’s previous contractual arrangements with Lancôme. However, my client no longer participates in advertising beauty products, which do not always reflect the diverse beauty of all women.”

You can reach this post’s author, Kaitlin Cubria, on Twitter and Instagram!

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