This Denim Thong Arrived Just in Time for Festival Season and It’s A LOT

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Just in case you haven’t been counting down the days until the start of festival season, we’re here to say that it’s finally upon us and it’s looking like it’s going to be cheekier than ever before… literally.

Whether you’re heading out to Coachella next weekend or to a different music fest later this summer, the truth of the matter is that you simply can’t step foot on festival grounds unless you’re dressed to the nines in feathers, crochet, fringe and, of course, a little denim. Luckily, to satisfy your need, the clothing brand Pretty Little Thing has added a denim thong to their festival collection. So, when we said a little denim… we really meant it.

On the brand’s website, the thong, which is referred to as a “mid wash denim knicker,” is displayed with cowhide chaps. And while the look is a little out there, to say the least, even we have to admit that it just screams Coachella. Take a look:

Denim Festival Thong

Pretty Little Thing

At just $21, it seems that festival-goers were eager to try out the denim thong this year, as it already sold out in all sizes on the clothing brand’s website. Therefore, if you haven’t snagged a pair of them for yourself yet, there’s no telling when they’ll be available for purchase again. We know… what a bummer! But, even though these cheeky denim thongs are all sold out at the moment, that doesn’t mean we’re going to stop talking about ’em. We mean… Twitter certainly hasn’t!

Clearly, the Internet has spoken and people have a lot of mixed feelings about this look. What we will say, though, is that they’re definitely interesting. Wouldn’t you say?