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‘Princess and the Frog’ Trailer, or, Disney Tries to Get Some Animated Mojo Back

Mon, May 18, 2009

Movie News, New Movie Trailers

Selling a new movie by reminding audiences of your old hits is pretty typical in Hollywood, especially for kids’ movies.  Half of Wall-E’s first trailer was devoted to nothing but footage of Pixar’s Toy Story, Finding Nemo, and Monsters Inc. Warner Bros. regularly includes footage from earlier Harry Potter movies in their new trailers so we can marvel about how the kids have grown up.  And now we can add The Princess and the Frog, which spends the first forty seconds of its trailer showing us Disney’s past “75 years of magic.”

It’s not a bad move, considering this is Disney’s first attempt at a hand-drawn cartoon since 2004’s blink-and-you-missed-it Home on the Range.  And it’s also not a bad move for them to go back to hand-drawn cartoons, since their non-Pixar computer-animated movies, Chicken Little, Meet the Robinsons, and Bolt, have struggled to make half the amount of money that the smallest Pixar movies make.

But it doesn’t look that great.  At least based on the one scene from the film we get in this trailer.  Take a look and judge for yourselves:

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This post was written by:

Michael Dance - who has written 326 posts on The CLOG - A Clevver Blog.


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