Somehow, Paramount finally did it: they made Star Trek cool.
Prior to its opening last Thursday, the cut-off point that was being whispered around Hollywood was $50 million. If Star Trek made less than that in its opening weekend, it would fail to pull in anyone except hard-core Trekkies. If it made more, it was in the clear.
The official opening weekend numbers? $79.2 million. Mission accomplished.
Since then, J.J. Abrams flick has held up well and is currently about to hit the $100 million mark — less than a week after its release. It’s also made instant stars of Chris Pine, who plays Kirk, and Zachary Quinto, who plays Spock. The two — along with Leonard Nimoy — popped up on SNL last week, while Nimoy and Quinto also showed up on Late Night with Jimmy Fallon.
It’s like we’ve suddenly entered an alternate universe where “Live long and prosper” is no longer what someone says right before you steal their lunch money.
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