Becca Cosmetics is in Hot Water After Appearing to Use Blackface
Update: Becca Cosmetics has since issued a statement regarding the original campaign images.
Thanks to everyone who shared feedback on our recent arm swatch image, we hear you and want you to know that we remain committed to continually representing our inclusive BECCA Beauties. To demonstrate this commitment, we’ve re-shot with real girls from the BECCA office. pic.twitter.com/Vl9rQO0u90
— BECCA COSMETICS (@BECCA_COSMETICS) August 10, 2018
After posting promotional images of their new foundation on the Internet, beauty brand Becca Cosmetics is now being accused of blackface. Say WHAAAT?!
You heard it right, folks! Once people on Twitter saw the beauty brand’s Skin Love Weightless Blur Foundation swatched on four arms of varying skin tones, it was clear something was off. Like, way off. Take a look and see if you can spot the issue for yourself:
— HYPEBAE (@hype_bae) July 28, 2018
As you can tell, the palms of the darker skin tones have been so heavily edited to match the arms, which is extremely problematic considering that’s not how it goes IRL. In reality, there’s a noticeable variation in color between the arm and the palm, and since that’s not displayed literally AT ALL, people are coming at the brand… as they should.
so did becca cosmetics really refuse to hire black women for these swatches? they just edited a white hand darker? look at the two darker hand’s palms. pic.twitter.com/GROoMYBQUx
— Farah | فرح (@xfarahalyx) August 8, 2018
So did @BECCA_COSMETICS literally color someone’s hands darker instead of hiring someone with a deeper skin tone? Pathetic when you’re literally trying to advertise a broader foundation range!!
— Mai (@Maimaimaiii) August 8, 2018
Understandably, people are very upset that Becca Cosmetics didn’t hire a black model to show off the darker foundation. In response, though, they pretty much delivered the best clapbacks EVER, showing the beauty brand what black and brown palms actually look like. See?
— Makeup For WOC (@MakeupForWOC) August 9, 2018
— skanktalk (@skanktalk) August 8, 2018
Clearly, the beauty brand messed up BIG TIME, and although we have no idea what they’re planning on doing to fix it, a heartfelt apology is usually a good place to start. Sheesh!